Top 10 Apps Indonesians Use Daily (2025)
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It’s 2025, and let’s face it—we live through our phones now. From ordering mie ayam at midnight in Jakarta to paying parking in Surabaya, our daily lives are wrapped up in apps.
At Appverse Indonesia, we’re all about spotlighting tools that actually matter in our local context. That means the apps we use every single day—on the bus, at warungs, during Zoom calls, and even while stuck in Bandung traffic.
So, here’s my take on the Top 10 Apps Indonesians can’t live without in 2025. Expect a good mix of local legends and global giants—plus a special nod to Telegram, which has quietly become a game-changer in ways you might not expect.
Let’s dive in 👇
1. Gojek – The Super App We Still Swear By
No surprises here. Gojek remains a staple in almost every Indonesian’s daily life. Need a ride to campus in Depok? Gojek. Want martabak delivered in Jakarta at 2AM? Still Gojek. What started as a ride-hailing app has evolved into a full-fledged super app, powering food delivery, bill payments, parcel delivery, and even telemedicine.
Its real strength in 2025? Personalization. The app now recommends services based on your routine, location, and spending behavior. For local merchants in cities like Surabaya and Yogyakarta, Gojek’s GoBiz tools are a lifeline. Honestly, life without it feels unimaginable.
2. Tokopedia – E-Commerce That’s Part of Daily Life
Blame it on flash sales or midnight promos, but Tokopedia is now less of a shopping app and more of a daily habit. Need a new phone case? Vitamin C gummies? Flashdisk? Tokopedia delivers fast—often the same day if you’re in Bandung or Jakarta.
In 2025, Tokopedia’s integration with live streaming has skyrocketed its appeal. Local sellers go live during lunch breaks, demo their products, and close sales within minutes. It’s a mix of QVC and TikTok, and it works. For small brands, it’s also an organic form of telegram promotion Indonesia, as sellers often cross-promote using bots and chat groups.
3. Shopee – From Lazada Challenger to Dominant Force
Ask anyone from Medan to Malang—Shopee owns the social commerce game. Its iconic orange branding is everywhere, and the ShopeePay ecosystem makes it seamless to buy anything from sambal to sneakers without leaving the app.
What’s cool in 2025 is Shopee’s new focus on mini apps, letting small businesses plug in tools like product quiz flows, delivery schedulers, and even loyalty rewards. These aren’t just widgets—they help SMBs offer real app-like experiences inside Shopee. And with ShopeeFood now dominating tier-2 cities, it’s often the first app opened before lunch.
4. WhatsApp – Still the Default Communication Channel
While newer messengers keep popping up, WhatsApp is still king for day-to-day chats. Whether it’s class groups, family check-ins, or marketplace negotiations, WA is where conversations start.
In 2025, WhatsApp Channels and Payments are finally integrated in Indonesia. That means your favorite batik seller in Solo can now broadcast new collections, take orders, and receive payment—all in one thread. For many small sellers, this is more effective than paid ads. That said, larger brands still use platforms like Telegram for wider, segmented reach, especially when testing tg ads campaigns.
5. Telegram – Messaging, Monetizing, and Mini Apps
Let’s talk Telegram, because this one has made major moves lately. While it started as a privacy-first chat app (and still is), Telegram in Indonesia has exploded into something much bigger.
Creators are now running exclusive channels, brands are experimenting with tg ads, and small businesses are leveraging Telegram bots for everything from order tracking to customer service. There’s even a surge in Mini Apps—web-based tools that run inside Telegram without installs. Think restaurant bookings in Jakarta or community polls in Bandung, all inside the app.
The real power? Telegram lets you build and scale audiences organically. Smart marketers are using a telegram add strategy—inviting users via QR codes at events, running contests, or embedding join links into digital receipts. It’s not just a chat app anymore—it’s a lean, powerful marketing channel.
6. DANA – The Wallet We Actually Use
DANA has cemented its place as Indonesia’s favorite digital wallet. It’s fast, clean, and widely accepted—even at tiny stalls in Pasar Minggu or roadside kopi carts. The QRIS system integration means it plays nicely with government-backed payment infra too.
In 2025, DANA has expanded beyond payments. You can now buy movie tickets, pay insurance premiums, split bills, and even invest in mutual funds—all inside the app. It’s like a finance suite in your pocket, and it’s especially popular among younger users who want everything cashless.
7. Grab – Gojek’s Rival That’s Still Holding Strong
While Gojek may dominate the western islands, Grab is quietly thriving in eastern regions like Sulawesi and Bali. In Bali, for example, Grab’s airport transfer and tourism-friendly features have made it the go-to for expats and digital nomads.
GrabMart and GrabHealth also gained major traction in 2025, especially among families. The app’s UX is still super intuitive, and their promo game remains strong. Grab also integrates with Telegram bots for customer support in its premium delivery offerings—especially in enterprise-facing services.
8. Instagram – More Commerce, Less Selfies
Surprised? You shouldn’t be. While the vibe has shifted from pretty photos to product content, Instagram is still where many Indonesians discover what to buy.
With in-app shops, story-only discounts, and affiliate links baked into Reels, it’s become a major driver of commerce—especially for Gen Z in Bandung, who often follow micro-sellers promoting through a mix of Instagram and Telegram. That cross-platform play is real.
Brands are also quietly testing tg ads to move followers to Telegram channels where conversion rates are higher and the noise is lower.
9. TikTok – The New Marketplace and Entertainment Hub
If there’s one app that truly captured Gen Z and Gen Alpha, it’s TikTok. But in 2025, it’s more than just dances and memes—it’s a full-blown e-commerce platform. Sellers host live sales, unboxings, and real-time auctions.
For creators in Surabaya or Yogyakarta, TikTok Shops offer a quick path to monetization. And with creator bots now being deployed in Telegram as companion tools (think: “Get notified on Telegram when I go live”), the ecosystem is more connected than ever.
10. Google Maps – Your Silent Daily Companion
Not sexy, but absolutely essential. Whether it’s navigating Jakarta’s epic traffic, finding hidden noodle joints in Bandung, or checking the next KRL schedule, Google Maps is a daily driver.
In 2025, Maps now integrates with ride-hailing, ticketing, and delivery ETA tools directly inside the interface. It also includes crowd density alerts, real-time local reviews, and shortcut links to restaurant mini apps or Telegram groups for food updates. Pretty wild how it’s gone from navigation to lifestyle utility.
Final Thoughts: Apps That Power Our Everyday Lives
So there you have it—Indonesia’s Top 10 most-used apps in 2025. The common theme? These apps blend utility, community, and content, often in ways that go beyond what they were originally built for.
From ordering food to building an audience, from paying your bills to planning a meetup—apps are no longer just tools; they’re ecosystems. And with new innovations like telegram promotion Indonesia, mini apps, and in-app advertising, the line between utility and platform continues to blur.
If you’re a creator, developer, or digital explorer—this is your playground.
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