Product Review websites abound on the net, but they’re far from all being equal regarding honesty and integrity. Many product review sites seem to be unbiased at first glance, but further inspection indicates their true intent: to only promote products favorably, to allow them to generate income via affiliate links.
Here are a few methods to assess if a website and its owner(s) are just inside for the money, or if they give honest truly neutral, consumer-oriented product reviews:
1. Who Runs the Site? A real review site will have an About/Bio/or Info page that details who owns the website (and oftentimes why they started it.) Way too many sites that claim to be ‘product review’ sites are really run by affiliates posing as “honest” reviewers, when in fact their sole intent would be to only recommend every product they write about.
2. Do the Reviewers or Site Owners Purchase The Products Themselves? This can be a critical factor for review integrity. Exactly like scientific studies los mejores auriculares bluetooth, there’s a powerful proclivity towards favorable bias of something if the reviewer didn’t pay for it himself. The fact that a writer pays for the product(s) him or herself speaks volumes about their impartiality and ability to stay objective throughout the length of the review.
3. Does the Website Review an Array of Products or Only One? A niche site that reviews a number of products is more apt to be neutral and a true review site than the usual site where just a single product is reviewed. Why would someone go to the problem of building a website for only one product and then give it a poor review? Obviously the review will undoubtedly be positive (although at times they might throw in a poor comment or two to offer the looks to be impartial.)
Single-product-sites are favored by affiliate marketers because the search engines give strong weight to using keywords in the domain name (url title.) So if the item being reviewed is ‘Acme List Building Secrets’, then utilizing a domain of ‘AcmeListBuildingSecretsReview’ will most likely give that site an increased position in the search engines.
4. Do the Reviewers Have Only Positive Things to Say about the Products They Review? A really neutral product review site will have both positive and negative reviews. If most of the reviews on a website are glowing, and every product is endorsed, then there’s a good bet that the reviewer is serving his own interests instead of these of the consumer.
5. Does the Review Headline Use the Word ‘Scam’? This can be a classic tactic employed by many unscrupulous reviewers to utilize keywords in the title in addition to to offer the looks of shoring up the trust factor. An example headline might read, “Is Acme List Building Secrets a Scam?” – because it utilizes the keyword phrase in the title, in addition to that phrase will mirror what folks type in the search box when they’ve questions of a product.